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A Wall Street Journal Bestseller!
The Unsold Mindset: Redefining What it Means to Sell
The world’s greatest sellers are the opposite of who most people think they are.
Every day, no matter what you do for a living, you're selling. Sometimes you’re selling yourself, sometimes it’s your ideas, and sometimes its products or services, but no matter what, understanding how to move people authentically is an important, life-changing skill.
Through decades of experience, detailed research, and extensive interviews with some of the greatest leaders and sellers on the planet (including entrepreneurs, executives, artists, chefs, generals, celebrities, and so many others in between), bestselling authors Colin Coggins & Garrett Brown have uncovered what makes these people special. Surprisingly, it's not what they do, it's what they think.
Speaking
As authorities on the mindset of the world’s greatest leaders and sellers, Colin & Garrett take audiences on an entertaining journey, sharing actionable takeaways and valuable lessons that empower people to reframe their thinking, understand their purpose, gain support for their ideas, creatively solve problems, become catalysts for transformational change, and relish in the growth they have the chance to experience every day.
Colin & Garrett’s high energy, unpredictable banter, and unique, mindset-focused approach to leadership, sales mindset, and personal/professional development will be a favorite for audiences from any industry, experience level, or organizational unit.
Workshops, Classes, & Consulting
Colin & Garrett offer a host of opportunities to work with companies and individuals.
Drawing from their experience leading teams, teaching students, advising entrepreneurs, and collaborating with sales, marketing, leadership, and executive teams, Colin & Garrett have worked with companies of all sizes in many formats.
From one-day training programs and multi-day learning and development events, to serving on advisory boards and coaching teams, to long-term consulting projects focused on specific objectives, there are lots of ways to bring their knowledge and energy to your organization.
Colin Coggins and Garrett Brown are adjunct professors of entrepreneurship at USC’s Marshall School of Business where they teach the popular class they created, “Sales Mindset for Entrepreneurs.” They are also authors, speakers, sales professionals, and best friends who met while working at enterprise software startup Bitium, which they helped lead to an acquisition by Google. They first connected over their shared obsession with the mindset of great sellers and leaders, and have made it their mission to uncover the unexpected and inspiring mindset of the highest achievers on the planet and share it with others.
In spite of their similarities, they’re also very different from each other. One personifies logic, the other emotion. One is a clear extrovert, the other takes some time to get warmed up in front of an audience. It’s in those dissimilarities that students, audiences, and readers start to recognize one of the most important pillars of the Unsold Mindset:
There isn’t one right way to succeed, in life or in business.